Why you should not develop apps for Windows 10

I wrote a couple of apps for the Windows Store (I also blogged why it sucked, but I did it anyway). Most people never heard about it, but yes, there is an app store for Windows. It is quite empty, and IMO, most apps are low quality. My apps are in there since Windows 8, I then upgraded them to Windows 8.1, and now also one of them to Windows 10's universal app platform.

The problem: Since Windows 10 arrived, the sales of all of my apps, which have been very low compared to other apps stores, have gone down significantly, nearly to zero (even the one I upgraded to Windows 10). And it is not surprising that this is the case: You cannot find my apps anywhere in the app store. Unless you know the exact name of my app, you won't find it. You can type any of the keywords my apps have in their title, description or even in the list of keywords submitted to the store, and it won't list my apps. Instead, the app store will simply list 2 or 3 other, useless apps. In total. Judging from the developer forums, there are many other developers with this problem. When contacting Microsoft about this, they apparently sent the other developers a prewritten text, saying basically that "they have no control over the search results shown in the store". So I contacted Microsoft myself, to see what this is about. Here is how the mail exchange went (drastically shortened):

Me: Hi, since Windows 10, my apps cannot be found in your App store anymore. Please help, and please don't send me that "we have no control over the search results" text you seem to just paste into the forum.
Microsoft: Hi, we don't have any control over the search results in the app store.
Me: [I didn't answer, because I got quite angry about this.]
Microsoft: Hello, it seems you didn't answer to our mail for a week now. Wasn't it helpful?
Me: No, it wasn't. It was just the same text you sent to all the other developers. Are you even aware of the problem?
Microsoft: Sorry that I couldn't help.

one week later
Microsoft: Hello, it seems you didn't answer to our mail for a week now. Wasn't it helpful?

So it seems like they don't care. The quality of the App Store is extremely low - no wonder - there are probably nice apps in there, but they cannot be found at all. Why should any developer create an app for Windows 10, if the sales will likely be zero?

It's not like this is a recent bug or similar: It is the way now since about half a year. I am not sure what Microsoft is thinking here. It seems like there is this big corporation, and the people in there have no clue what they are doing. With Windows 8, the process of creating software for their app store was really nice. The documentation is great, signing, testing, verifying and uploading was a piece of cake. And the website for managing all this (named 'Dashboard') and looking at your sales was impressive. With Windows 10 thing got worse. There is no way to update your Windows 8 (.1) C++ project to Windows 10. You have to manually edit your solution and project files with a text editor at a few dozen places to make them work. And they replaced that Dashboard with a new version, which is barely useable, shows only half of the information and only works if you have a very big screen and surfing with a browser made full size. Really strange.

Whatever the reason for all this is, I won't develop any apps for Windows 10 anymore, since I cannot make any money with them. And I can recommend other developers to do the same: Don't start developing apps for Windows 10, in the hope your apps will sell on the app store.

Update: Some people are suggesting that my apps are maybe not of good enough quality. They are, Microsoft even once featured one of them in their hand picked promos. So that's not the problem.

Update 2: The way they say they have no control over the search results was also quite shortened by me. Their exact words are: "Please note that we do not control or guarantee the way an app is found within the store. There have been some changes made to the search algorithms and [...] we have no impact on how apps are found. "

Update 3: After this went viral on several sites, some employees of Microsoft contacted me and confirmed this as a problem / bug. Told me they are now looking into it.

Update 4: Now after two weeks during I haven't heard anything, a friendly Microsoft employee finally told me that the problem has been removed. Looking into the store, it seems like my apps can now finally be found, as it seems. Hurra. :)

152 comments, already:

If this is true, than it’s a shame. Hope Microsoft improves the situation.
Ted - 20 01 16 - 09:14

The store also suggests useless videos and music if you use its search. There’s lot of room for improving the store. Used it once, never again.
Kalehd - 20 01 16 - 09:32

If they don’t have control over the search results, who does? I mean, I assume they mean no direct control (as in, oh yeah I’ll put your app as the first result for keywords X,Y,Z), but they have some control in the way of just making their search algo better. And let’s be honesty, taxonomy based search isn’t rocket surgery (or brain science…wait, might be the other way around…;)
Captain Obvious - 20 01 16 - 10:16

They should just proxy google search results cough bing cough ;)
Anon - 20 01 16 - 10:22

This is unfortunate. A friend of mine has the same issue, and his app has won awards on other platforms…
Anon - 20 01 16 - 11:07

When I disabled UAC on my machine, Windows store is disabled. So there is my choice.
Mark - 20 01 16 - 11:12

I had the same experience. They reply very quickly, however they were never able to help me. Often they don’t even understand the problem. In my case they took a week to realise and to fix their broken ad registration form.
Koopa - 20 01 16 - 11:52

I can only confirm, their search algorithm is the worse I’ve seen. Sometimes I can’t find my app even by exact name. And about the promoted apps you mentioned, not saying your app is bad, but I’ve seen some quite bad apps promoted. That also tells about store quality and their care to promote good apps.
Stipe () - 20 01 16 - 12:01

Do Microsoft state anywhere that they don’t order search results based on receiving advertising payments? If not, they probably do and the big players are inviting to pay, the small players aren’t invited, and it isn’t publicly acknowledged.
Ralph Corderoy - 20 01 16 - 12:06

This is the exact reason I gave up my very awesome Nokia for a just as good but not the same Samsung Galaxy S6 Edge. I liked the feel of the touch screen of the Nokia much better. But there were no apps. And they didn’t do their due diligence to delete the apps that are clearly scams. I know someone that downloaded an app he thought was the real Mint.com app. But instead found out it was an app uploaded by some random developer and it was a simple webpage rendering of mint but taking all his information.

Windows phone < 💩
Jared - 20 01 16 - 13:53

Did you try asking Cortana to find it for you? :)
DaveV - 20 01 16 - 14:07

Your experience with MS support matches exactly with mine.

They wanted my credit card number at some point and my (standard debit MasterCard connected with my bank acccount) was refused with error saying “prepaid cards are not accepted”.

I copy pasted the message to the contact form, explained that my card is not a pre-paid card and asked what kinds of cards are accepted or any other help they could give me. I got back two sentence reply “dear peter, prepaid cards are not accepted. if this reply helped you, please, mark the issue as resolved by clicking on this link…”
Of course I didn’t do that and after I got third email asking me to mark the issue resolved, I replied with “the issue is not resolved, you did notprovide any help or gave me any new information. meanwhile, i registered using an actual pre-paid card which i made for this purpose just with my e-mail… this one doesn’t even have my name on it, so the reason why you forced me to enter it to ‘verify my identity’ is false.”

I got two more emails asking me to mark the issue resolved and then an e-mail saying the support worker has marked the issue resolved for me.
Peter - 20 01 16 - 15:30

None of the Windows team particularly likes the Store team. They’re separated and just outside Windows org, somewhere inside the fortress of Xbox.

I’ve heard tales of the final RTM variant of the store showing up on a dev’s desk on a CD marked “STORE RTM”. Teams like Edge have to fight to get things done. It’s a mess.

When I see an email that says “We can’t fix it”—They’re not wrong. Whoever you got is part of MS support, and they can’t fix it because it’s the Store team, who has total and ultimate control over the whole thing. Can’t register a card because it says it’s prepaid? Store team can fix it, but they won’t because they only come in on alternate Thursdays and days not ending in -day.

As for the Win8 to Universal app migration, you Can, it’s just going to be a bit difficult. This mostly comes from the fact that Win8 was a shitshow from a management perspective—the team developing the Modern frontend was actively hidden from people for as long as possible. By the time the Modern UI was revealed, some things just were too far into development.
indrora - 20 01 16 - 15:55

You shouldn’t develop apps for Windows 10 anyway as the whole operating system is just one giant piece of spyware.
Random Luser - 20 01 16 - 17:25

So a few years ago, I think it was like 3 years ago, Microsoft was offering $100 for every app that you could get onto the store. A club at my school had a gamejam one weekend for making Windows Store apps. There were 6 games published that weekend. I can only remember one of their names, but it could give some insight into why the store only has low quality apps. https://www.microsoft.com/store/apps/9wzdncrds05d
Some college student - 20 01 16 - 18:27

Sucks to see you going through those things. I do see they have posted this recently https://blogs.windows.com/buildingapps/2016/01/15/give-your-apps-more-visibility-six-recommendations-for-2016/ which talks about apps not found in searching and a known bug they are working on.
Random Guy - 20 01 16 - 19:13

Nikolaus, I work in the Windows Store, and wanted to understand more about this case. We want great apps in the Store, and the experience you’ve seen is not what we are looking to have. Could you share in the blog the IDs of the apps that are not shown in the Store so I can investigate?
Thank you,
Bernardo Zamora
Bernardo Zamora () - 20 01 16 - 19:24

@bernardo: Thanks for trying to help! I’ve sent you the ids via mail. Two other people from microsoft also asked, so I sent them too. Let’s see if this can be resolved.
niko - 20 01 16 - 19:32

The Windows support seems more like a bot to me. Did you really talk to a human ?
Tapan - 20 01 16 - 19:43

Definately human. They were friendly and it seemed like they really wanted to help, but could not.
niko - 20 01 16 - 19:48

@bernardo so you want the ids to fix the problem only for those apps! microsoft need to fix store algorithm not only the apps of some famous developers so they don’t talk about this problem any more!
khmaies () - 20 01 16 - 22:14

What you need is some crony executive who gets tasked with having X% more (preferably some unachievable number ) applications. Then they’ll handwoven 100 dollar and have script kiddies ship out some stuff. Target reached. Good job, son, that’s how we roll.
Cestmoi - 20 01 16 - 23:12

For what it’s worth, from late December till just recently (couple of days ago), I simply couldn’t login to the appstore. An error kept coming saying “something went wrong. sorry”. The problem was so severe that I actually couldn’t renew my subscription to Office (let alone download and install free apps). Point is, if it was bad enough that you couldn’t buy office, maybe they’re having some difficulties internally.

Also, your email interaction to me seems like a bot. That’s really annoying in itself, but it did not sound like a human being talking to you.
Some Guy - 20 01 16 - 23:42

Hmm, I still can’t find your app since you didn’t bother to tell us what it is- if you aren’t interested in tooting your own horn, why should Microsoft?
Caly - 21 01 16 - 00:17

No different to the Apple app store. Enter one of my apps names in there, you will get 30 other apps, with completely different names.
John () (link) - 21 01 16 - 03:54

I think someone should create an application (windows 10 preferably) which reads your mind and finds application on this store… But again how to download this app in the first place?? :)
Dexter - 21 01 16 - 04:44

Interesting to see MS people showing some willingness to investigate.

On khmaies comment, do nod disregard the fact that tracking bugs is hard and having good problematic “test cases” helps a lot. If they fix the algo to work as a dozen people expect search to work, they may arrive at a solution that works as most people expect.

Best of luck with your apps, and do not give up on Windows Dev, the store is a big improvement over what we had before, and windows is even worse without it (As buggy as it currently is). As depressing as it feels now, as the depression-motto says, “it gets better”.
Fernando Cordeiro () - 21 01 16 - 04:57

Stop dev for that shitty company and the worst OS of the Universe. Use your talent for FOSS (you can make money with FOSS) :-)
beastie - 21 01 16 - 07:07

I have just released my first ever app (in Windows 10) and reading this is disheartening. I can’t grasp (at the moment) how my effort to learn ane code over the past 5 months can possibly lead to nothing. At the same time, reading this is an eye opener as well.
Arjay Arceo () (link) - 21 01 16 - 07:21

Windows 10 scares the hell out of me. It’s one giant spyware machine. Developers creating apps for a system like this are sullying themselves. If you lie down with dogs, you get up with fleas.
John - 21 01 16 - 09:02

Yeahh I faced the Same :( For Windows 8 everything was awesome,From developer point of app uploading till downloading the app by users,Cool dashboard for upload app on app store, cool search,were able to search the app by keyword only.Don’t know what they people do for windows 8.1 Everything look likes mashed up.. Even i’m the owner of App not able to find my app after uploading it to app store.
Ritu Tyagi () - 21 01 16 - 11:43

Results of subcontracting The Search Engine to Google :D
JimMorr - 21 01 16 - 12:22

Hello, Ubuntu community welcomes you. Here you’d have: Ubuntu store, faster threading with cool `fork()`s, better network development due to missing need in Winsock struct initialization, no giant-functions-with-with-thousand-arguments, a bunch of cross-platform APIs, and much more sane API in general. Join us today!
Corsair The Undead - 21 01 16 - 12:48

What the hell is the antispam thing? Anyway, it looks like Bill Gates now the richest person in the world, who originally wrote machine language code has left the world with a company called MICROSLOP. So the greatest programming company in the world cannot even write good code anymore.
Kevin Carbone, PhD () - 21 01 16 - 12:59

It’s OK when indian dancers rule the IT company! No responsibility, no vision of future, just today profit! And avoid work as possible.
I’m SO MISSED Ballmer and Gates on the CEO position!! During their management such shtt never EVER happen!
Toihgroe - 21 01 16 - 13:15

Sorry, but I can’t take anything you say seriously. Your site isn’t even responsive. FYI, I’m trying to read this standing on a train on an iPhone 5
Karl - 21 01 16 - 13:17

I’m curious how and when Bernardo Zamora will respond!
Willem () - 21 01 16 - 13:48

Microsoft is to software what Washington DC is to government – the largest in the world, horribly incompetent, expensive and corrupt, but un-killable and un-reformable, because it can survive endlessly on a massive captive market.
Jerry Cote () - 21 01 16 - 13:52

wjvelasquez - 21 01 16 - 14:30

Well, most of microsoft workers in support or customer care departments
are Indians.
And the strange thing I found out about Indians is that they don’t get what you say on the Internet most of the time. You should record a video and sent it to them, but they won’t download the video. It’s a dead end.
Ali () - 21 01 16 - 14:35

Awful scenario but let us hope that Microsoft fix this ASAP. It would be nice to see a scenario where apps written for the app store are located and properly used on PCs, tablets, and phones. Good luck!

Linux guys – please, don’t go there. Spend time working on an OS that doesn’t require me to collapse to the command line to install drivers on a fresh installation of Ubuntu rather than posting here.
Dave Thompson () - 21 01 16 - 14:40

I tried to delete my app from the store but wasn’t able to find any way to do that =)
Kalle - 21 01 16 - 14:44

Microsoft has made it clear that they have changed their mobile focus from making Windows phone apps and phones popular, to making their core apps popular on Android and iOS phones instead. I too was, and for my own usage still am, a devoted Windows 8 app developer. But once I learned about the change in Microsoft’s focus I saw the handwriting on the wall and stopped developing apps for the apps store.
Jeff Albright - 21 01 16 - 14:57

I can only +1 FOSS.

Several Linux distributions can independently and unpaid provide really good package managers (see apt-get, pacman, ...) and a company like M$ doesn’t even manage to implement a simple search (and this should really not be a big problem).

Not to mention the bug they call windows update, how long it takes and that it always needs to reboot makes one sad. The only thing they implemented properly is their spyware.
Sebb767 () (link) - 21 01 16 - 15:20

Perhaps no one has paid attention to this idea: Microsoft wants out of phones, so they’re not devoting any resources to phone apps. They’re cutting losses… and so should anyone who’s sailing in their navy.
davarino - 21 01 16 - 15:49

Anyone with Bill Gates email address should email his this link ASAP so he would know what his beloved Microsoft has turned into. Am just so disappointed, and how can they say they have no control over the app store search result.
Unknown - 21 01 16 - 16:39

This is wonderful news. Windows 10’s surveillance philosophy is obscene and we should do everything we can to ensure it is a complete failure. The fact that microsoft seems to be botching it, so much the better! We should do everything we can to spread news of this failure and encourage people to abandon this platform.
anonymous () - 21 01 16 - 16:58

What is this “Windows App Store” of which you speak? ;)
Anon - 21 01 16 - 17:10

Windows 10 is a Virus.
Why would anyone want to program for a virus?
James Seed - 21 01 16 - 17:42

We have a project on sourceforce and have encountered the exact same problem: sourceforge’s search cannot find it even by exact name query. It’s not just the MS app store.
Geo - 21 01 16 - 18:05

It almost sounds like the responses you are getting from MS might be computer generated. Are you sure there is even a real human being seeing these complaints?

Also, why would anyone expect to get good results from a search of the app store. I’ve never been able to get a good search from any of MSs database search functions.
old guy - 21 01 16 - 20:11

You don’t need the Windows Store to sell apps to Windows users. Write your app in WPF/.NET or even Silverlight and develop your own marketing channels. Don’t believe the hype.
saille - 21 01 16 - 22:46

The problem is Microsoft don’t know how to make a storefront. I haven’t used the windows store much but I have tried the mess that is the store on xbox one. Again it has the same problem unless you know exactly what you’re searching for you can’t find it and there’s no good browse function. Microsoft really needs to clean up all their store fronts and take some inspiration from other better storefronts.
boblikepie () - 22 01 16 - 00:35

I’ve had the exact same experience, my app may not have been best of breed, but it was way better then the garbage that came up when doing a search for that type of app. Also worked with Microsoft folks that I met in person at a Build conference and they couldn’t figure it out either. I considered republishing the app with a different name to see if it helped, but then Meh.
cameron - 22 01 16 - 03:20

Bernardo Zamora, the issue is, that users of the Store have about as bad experience as developers. For example, for something like 4-5 years people ask for a “purchased (downloaded) apps management” feature, which would solve the issue of most people having hundreds of useless crappy apps they tried ages ago, and then uninstalled, in their app list by allowing people to delete these unwanted apps. All forum answers from MS are “we cannot do it”. Lame! Moved to Android phone from then high-end Lumia because of this lameness. Also, half of your support team barely speaks English.
Roman () - 22 01 16 - 06:55

I used Windows for 20 years, had an MSDN Premium developer account
for the last 6 years, bought an MS Surface RT tablet to support Microsoft.
I’m using Windows Phone 7+8 for over 5 years.

Surface RT is discontinued.
Situation of AppStore has not improved over the last 5 years.
It’s a problem with the Phone AppStore for many years,
and the same now with Win AppStore.
Windows 10 is scary.

2 years ago I got a entry-level Mac Mini and an iPad Mini.
2 screens for Windows dev, 3rd screen for the Mini.
Nice for seeing the other side.

The arrival of Windows 10 made the big change for me:
I didn’t extend my MSDN subscription.
Instead I invested the money in a Mac Pro and iPad Pro.
I stopped using Windows.
It’s enough! So many years, and things get worse every year.
I have the feeling MS goes crazy. Enough is enough…

Now it’s the Mac Pro on all three 27” displays, and I really enjoy the
iPads (Air 2 + Pro, don’t use the iPad mini anymore).

I am happy (again) – without Windows and MS.
Instead, I enjoy the iOS and Mac AppStores.
Really great stuff for music making, painting/drawing, etc.

If I need Windows and Linux for developing, I can run it in Parallels Desktop or VMware.
On the Mac.

Next thing I’ll do is replacing my Windows Phone with an iPhone. That’s it. :)
Dan - 22 01 16 - 07:37

Yay :) that sounds like a flame-war invitation now.
I resist the urge.;)
xaos - 22 01 16 - 08:57

You know the old joke?

A helicopter was lost in fog over Silicon Valley. The only thing the pilot sees is the top of a building with a person on it. He hovers and asks where he is. The person says “You are in a helicopter”. The pilot says thanks and flies in a direct line to his destination.

The passenger asks “How did you know where you were from that answer?”. The pilot says “Well, the answer was factually correct but devoid of any information. So it had to be the Microsoft building.”

It astounds me that such an old joke is still relevant.
BigD () - 22 01 16 - 09:17

I don’t think so. As I said, I used Windows for 20 years. Heavily, including MSDN, VisualStudio, etc.
The question for me was, how long can I wait for things to become better?
I was looking at the things MS is doing for many, many years. I’m nearly 39 years old,
and I just don’t want to spend another 10 or 20 more years with waiting – waiting for things to become better.
I just don’t understand the direction MS is going. It does not make any sense to me,
and their AppStore stuff just doesn’t catch up… after so many years.

May sound sad, but that’s real life. Microsoft is knocking out itself. Don’t know why.
I’ m only watching, shaking the head…
it’s just crazy to see such a big player going down.
Dan - 22 01 16 - 09:27

MS only want to deal with other large corporation and support their server OS. They have no interest in “retail” and “home” users. They also have no interest in businesses with less then 100 users. There is no significant profit for them and the support costs outweigh the revenue generated.
Patrick Wingert () - 23 01 16 - 13:30

To me it seems that MS is using a BOT to answer Your questions, not a human.
Chris Sorensen - 23 01 16 - 13:37

And as if this weren’t bad enough, I just got an email from Microsoft explaining that they have rolled out gift cards for Windows Store and any app purchased with a gift card is subject to an additional 2.25% fee on top of the regular store fee. So, now you can make even less money making apps for Windows 10. Don’t bother with the Windows Store.
Cody Batt () - 23 01 16 - 23:00

I do not understand all these complaints. Nobody of these complainers seems wanting to overtake responsibility for betting on the wrong horse. One thing is to be blinded and making a mistake. Another thing is not learning from this mistake. That Microsoft is incompetent, disorganized, not creative, not trustworthy and irrelevant (technically) was and is obvious for people who opened their eyes. So do not blame Microsoft, blame yourself for living in la la land and stop dreaming. Google and Apple are doing a great job with their app store, so why caring what Microsoft is trying to do? Microsoft has less than 2% market share in the mobile market and that won’t change significantly. We are witnesses of an evolution where is no longer a niche for companies like Microsoft. What you see is the same slow dying process IBM is experiencing since 30 years – nothing else.
Harald () - 24 01 16 - 07:37

... and the categories provided during submission of apps are ridiculous, too. Soo limited in variation that I would not even find a suitable category!
Max Z - 24 01 16 - 11:26

Wow, this blog exploded! Seems like you pulled a sensitive string Niko :-)
Lenx - 24 01 16 - 13:47

fuking stupid how some shit has to go “viral” before they even recognize there is a problem.
stupid - 26 01 16 - 18:31

It does make me smile (knowingly) when I see Win10 referred to as SpyWare, because of the irony that a very powerful, almost undetectable, version was actually invented by a (ex) Microsoft employee (albeit, a sort of accident, you know who you are Chris) and brought to the world in a (failed) attempt to capture ‘exit’ traffic from porn sites. It contained a keylogger which could change the url you were directed to by your search engine. It had a ‘phone home’ facility for updates, but which also allowed us to execute any program at any time. It required no installation, as such, but the instant you extracted the 3 files onto your machine you couldn’t delete them! This was late 2000 and into 01. And no, we didn’t make a dime off it. I’m sure the porn company did and the (ex) MS Employee. I’m sure he made more from ‘pre charge’ credit cards though, as that idea was presented in the same meeting.
DoubleVision - 27 01 16 - 07:00

This is typical big scale corporate BS. Where one hand not only has zero knowledge about what any other part of the company is doing but it doesn’t care to know so long as it continues to get paid. There is a natural breakpoint in a business, a size in which the number of employees and locations grows to such a size that an unmanageable disconnect grows between those at the top (decision makers) and those at the consumer facing of the business (the store employees). There are ways to work around this and still grow as the national fast food chain Chick-Fil-a has done. This very popular and nationwide fast food chain breaks many of the fast food/retail chain rules like not opening on Sundays even when the location is a mall or retail strip center and yet it continues to thrive even during economic downturns and despite being the more expensive of the fast food chains. They do this because they maintain product quality and customer satisfaction thru ensuring that employees are treated like people (and not merely human assets) and by ensuring that there are stakeholders at the store level and not just at some distant corporate office where in retail management, district and regional executives are often several levels disconnected from what happens at the consumer facing end of the business. ]

There’s nothing inherently bad about a business growing/expanding as this promotes economic health and job growth. The issue is when a business entity moves past being a competitor to a market dominance and becomes dependent on surpassing annual sales at all costs. A business should run based on profitability and not annual sales figures. A well-oiled business with dedicated employees can weather the tough economical times without sacrificing employees or quality. They do this by engaging in actions that are considered ineffective by the larger corporate business world. In this day and age of JIT (Just in time) Inventory systems and lowest price wars the end result is often a foreign cheaply made item that is neither worth its price in the short term or the long run. Gone is the idea of making something of quality. Why waste time and effort in making something great when you can get by with OK and it costs a lot less?

Chick-Fil-A has continually refused to “go-along” with the rest of the retail / fast food industry and because of this they are successful and they see employee dedication levels like no other business. One of my family used to work for IBM; they were there for 40+ years and in that time they saw the business go downhill. Employees went from caring about the company and its name to focusing solely on how to get paid while doping the least possible. This mindset was handed down from the management at the top. Once it became clear that those working for IBM were not valued employees but human assets a change of attitude swept through the business. Yes IBM made several mistakes along the way but you can bet that in each case there were probably 1 or more lower level employees signaling the warning signs of the bad decisions about the made only to be ignored by those at the top[ who were disconnected form the consumer facing end of the business.

When a an entity that provides goods and or services grows to such a size that those at the top making the decisions are disconnected from those at the consumer facing end, it is only a matter of time before mediocracy sets in followed quickly by internal dissatisfaction/dispute ending in lower quality goods and poor services.

The corporate business world is taught from day one that what’s most important is surpassing the prior periods sales and meeting if not exceeding budgeted numbers. There is little to no emphasis placed on quality of goods, services or the business itself. There is certainly plenty of lip service given to quality and customer satisfaction but we all know from our own personal experiences that any claims made by these same corporate giants are as much BS as anything else. No corporate giant today is honest about its business because the other important rule these executive’s learn is that you never ever admit failure. If anything you can say that “it did not meet expectations” but never admit to failure. There are of course exceptions to this but in general this how creations work in the modern age.
BlueCollarCritic () - 02 02 16 - 18:09

Windows phone is going down. Sales are less half for the same period than previous year – something like 4.5 million than previous years 10.5 millions. They simply don’t care. They are rolling out stupid mobiles in mid segment now. 8 MP rear and .2 MP front. Who will buy such phones?? They such big time. They just took such an awesome thing from Nokia, ruined it big time, and now they will shut down soon as they can’t do anything. They are focusing on Surface devices as their sales are amazing.
Vishal () - 03 02 16 - 05:04

How utterly true,

unfortunately the attitude and/or ignorance of Microsoft is rather disappointing: indeed the visibility of my app is very poor and this is not a new issue. The app is in the store for nearly 3 years by now, in the first year you could not even find with the explicit and unique name. The issue was the Bing Search algorithm being more clever than intended: if you search for “Vocappulary”, which is the very name of my app, the engine searches for “vocabulary” and returns dozens of dictionaries instead. I have been discussing with Microsoft Support for nearly a year before they finally tweaked manually something – at least by name I am now among the first 10(!).

All promotion attempts were completely in vain – the local MS representatives told me clearly that they will not promote or even review app without a significant traffic. As to my question why something with significant traffic needs a promotion and why they ignore potential chances, I have never received any answer.

Additionally quite some user contacted me and complained about problems when trying to review the app. So not even receiving a positive feedback is so straightforward.

The bitterly disappointing end of the story: after nearly three years, some 270 downloads, out of this some 20 converted to a paid version, which is I think quite a good conversion rate, especially considering the rather unusually “high” price of EUR 4.99

Out of the 20 paying users more than 10 has contacted me via mail and I have received quite some very positive feedback. This made me very happy and pushed me to continue the battle against the windmills.

Uh-oh – not to forget the “minor technical efforts needed” for every new version – today Silverlight, tomorrow Universal App, you need just about 30-50% to be rewritten from scratch… Anyway, I am happy they still let the WP7.5 apps through – my phone is a 3 years old “real” Nokia and I have no urge to upgrade. Also the user stats talk the same language: 30% WP7, 65% WP8 and only 5% WP10.

Under the line some 35 EUR revenue plus 2 or 3 EUR in total for advertising in the trial version – not really worth of four months of development work :-)
RJereb () - 09 01 17 - 13:13

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